"We’re based in Boston and are growing at a fast pace – we’re really just getting started on our quest to “kill” CRM!"Read
"The additional funding ... will be used to scale more rapidly and invest in its innovative AI and natural language processing technology."
"The company has almost 200 customers, including the Robert Weed Corporation, Singtel, and Viveve Medical."
"CRM is known as a soul-sucking, time-wasting technology, which is why Spiro’s new approach resonates so well..."
On this episode of the B2B Revenue Acceleration podcast, I interviewed Adam Honig, Co-founder and CEO of Spiro.ai. Adam shared the top 8 reasons customers might not be buying from you. Understanding these issues can help you course correct if you’re struggling and increase your success in going after deals.
During our interview we discuss: – Adam shares how and why he founded Spiro. – We discuss how his business is growing over 300% per year and is currently mid 7 figures. – Then Adam share 4 key ways that AI can improve your sales process, activities and funnel. – We discuss how emotion can cloud the sales process cause inefficiency and how AI can help prevent that. – Adam talks about how sale people hate data entry and how AI can dramatically increase productivity for sales people by reduce time data entry. – He talks about the power and value of having more sales data and how that can help sales leadership. – Adam shares his favorite growth tool. – We talk about one of his favorite books that he read recently.
Tips on how to improve sales with AI-powered CRM from Adam Honig
It all started one Saturday night in 2013, when Honig saw the near-future Spike Jonze movie Her, which stars an uncredited Scarlett Johansson as the voice of an Artificial Intelligence (AI) that takes over Joaquin Phoenix's life. “She analyzes his email and his phone calls and recommends what gift he should give his mom,” remembers Honig. “I’m watching this movie and I’m like ‘sh**, this is what salespeople need! They don’t need Salesforce, they need Scarlett Johansson!’”
You know you need one, but updating it ranks right there next to “schedule exploratory root canal” on your list of things to do. Plus he shares his best insights (from studying thousands of business owners’ and sales teams’ habits) on what the most successful salespeople do to win business.
If you sold sales software to sales people, and the software promised a specific outcome, how would you help customers achieve that outcome? You might publish that outcome on a dashboard in your product and place it in a highly visible location so your customers can see it every day. You might also overlay a target on the dashboard so customers know the number they need to achieve and the gap between current state and goal state. You might also color code the dashboard to make it even easier to understand current state. This is just what Adam Honig, founder and CEO of Spiro.ai does in his CRM product. The outcome Spiro is designed to help customers achieve is having more meaningful conversations with customers. Sales people spend 40% of their time doing administrative work in CRMs when they should be spending more of that time on high value tasks, like talking to prospects. While conversations with prospects does not necessarily lead directly to new sales, it does put sales people in a position to succeed. So Adam's goal is to help customers have more of those conversations and help them track towards that outcome.