I’ve worked in sales my entire career and have learned that there is a direct correlation between the best-performing salespeople being the worst CRM data clerks. In fact, if an AE candidate brags about keeping a CRM up-to-date, they don’t make it to the next round. As a sales leader, I know it’s practically impossible to forecast without data. But I also know that if my salespeople have time to input data, they’re not selling.

That said, sales leaders actually don’t need to choose between their salespeople selling and having good data. It’s a false choice that distracts from the obvious – CRM sucks, and always has.

That’s why Spiro is pioneering a new approach, called proactive relationship management. We have an ambitious vision of delivering a sales platform that:

  1. Salespeople don’t have to actually use
  2. Provides full visibility, with context, into the entire sales process

No more leads falling through the cracks. No more follow-ups forgotten. Just a summary of the transcription available for you to review at your leisure and a proactive solution guiding your efforts.

Our engineering team is using artificial intelligence, machine learning, and natural language processing to help us rethink the relationship between sales teams and technology. And today, we’re excited to deliver game-changing capabilities that get us a lot closer to our vision of the future. 

Imagine a CRM that a salesperson doesn’t have to “use” … but is still always up-to-date. 

Spiro now takes notes and captures action items from calls or emails, and uses this data to automatically create reminders for salespeople to make sure they happen. Based on advanced natural language processing (NLP), Spiro uses this data to automatically create reminders for salespeople to make sure they happen.

The salesperson doesn’t have to change their process or log into a CRM to log information. Instead, Spiro captures the data while working in the background. 

And while your team isn’t “using” Spiro, your visibility just got broader.

The text transcription of the call is also captured so that sales leaders can search activity and gain even more insight into team performance. Using this data, Spiro provides sales leaders with the visibility needed to better coach your team.

Additionally, these new AI-driven capabilities allow the Spiro platform to make more precise judgments on your pipeline, which gives a more accurate forecast. 

Today’s announcement is a big one for Spiro and a game-changer for the market. I’m proud of the work the team has done to get to this point. We’re not just promising a better future for salespeople, we’re actually delivering on it – today!

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About the Author Adam Honig

Adam is the co-founder and CEO of Spiro Technologies. He is a natural sales leader with a mission to help salespeople make more money using artificial intelligence — or any sort of intelligence for that matter. Adam has been a founder of four companies which resulted in two triumphant IPOs and two legendary mergers. He is best known for speaking at various conferences including Dreamforce, for pioneering the ‘No Jerks’ hiring model, and for flying his drone while traveling the world.

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