CRM AUTOMATION

The Self-Updating CRM for Manufacturers & Distributors

The era of asking sales reps to update CRM records is over. Spiro automates the CRM work reps hate while also surfacing the customer and revenue changes they need to act on.

Your CRM Should Work For You

Manufacturer and distributor sales teams don't struggle because they lack a CRM. They struggle because traditional CRMs take deal-maker sales reps and turn them into data entry specialists.

With Spiro you can:

• Automatically capture emails, meetings, and calls
• Sync ERP data alongside every customer interaction
• Surface buying trends and order history instantly
• Alert reps before customers go quiet
• Give leadership real-time pipeline visibility
• Eliminate manual CRM busywork

built for how manufacturers & distributors actually sell

Spiro manages key areas like:

REPEAT ORDERS

RFQs / QUOTES

PROJECTS

PRODUCT HISTORY

territories

account growth

field sales

How It Works

Simply put, Spiro's integration is an easy 3 step process - Capture > Combine > Insights

1

Capture Activity

2

Combine With ERP / Business Data

3

AI Surfaces Insights - Changes, Risks, & Next Actions

Insights help Executive Leadership be more proactive with Account Drift, Stalled Quotes & Opportunities, Changes In Order Frequency & Spend, Emerging Revenue Risks, & Potential Account Growth.

A Case In Point with Marlin Technologies

"The purpose of the system is to sell more stuff and that's what Spiro really helps us do."

— Lloyd Brown, Director of Sales & Marketing, Marlin Technologies

Marlin Technologies needed more from their CRM. They needed an Anti-CRM — one that could manage long, technical sales cycles without requiring constant manual updates from the sales team.

Read the full Marlin Technologies case study →

Get up and running without turning CRM into a year-long project

Spiro’s team handles implementation directly and works with customers to connect the systems and data their sales teams already use.