CCT was managing customer, sales, and operational information across multiple disconnected systems. Sales activity wasn’t consistently captured, pipeline data was dispersed, and managers lacked visibility and the ability to manage rep activity.
CUSTOMER CASE STUDY
Cold Chain Technologies Builds A Stronger Sales Funnel
Cold Chain Technologies had customer data, sales activity, and operational information scattered across multiple systems, plus a CRM that demanded mind-numbing manual data entry. CCT moved to Spiro to bring it all together and automate the mundane. Over the years since their implementation with Spiro, the team has greater visibility, more consistent reporting, and a stronger sales funnel that can withstand long lifecycles.
Company
Cold Chain Technologies
Industry
Temperature-Controlled Packaging
Big Win
Stronger Sales Funnel
The Challenge
Bring Customer, Sales And Operations Together
The Play
Give Sales A Full View Of Customer Activity
CCT established a single source of truth where Sales can see customer activity in one place, including order data, open projects, recent communications, and current and past opportunities.
The Win
A Stronger Sales Funnel
With real-time data reporting, CCT’s sales managers can set stronger KPIs and gain more visibility into sales performance. CCT also reports:
- Higher CRM Adoption
- Less Manual Data Entry
- Better Sales Activity Visibility
- Cleaner Pipeline Visibility
Recently, CCT has utilized Ticketing in Spiro to track Sales’ requests for customer support (engineering, technical, product, and other support types) with a plan to expand ticketing to capture customer issue resolution by mid-Q1 2027. Now, sales is always aware of what their customers are saying without requiring manual updates from other functional groups or other technology systems.
"Spiro helps our team spend less time updating CRM and more time selling."
Anthony Cosenze, Director, Commercial Operations – Americas, Cold Chain Technologies