Gamer Packaging needed better customer data and sales visibility. But their old CRM required too much manual entry, reps weren't consistently using it, and valuable customer information was everywhere and nowhere.
CUSTOMER USE CASE #003
Gamer Packaging Gets CRM Utilization Up To 95%
Company
Gamer Packaging, Inc.
Industry
Consumer Packaged Goods
Big Win
95% CRM Utilization Achieved
The Challenge
Get The Team Using CRM Without Giving Them More Work
The Play
Make It Easier For Reps To Keep Everyone In The Know
With Spiro automatically capturing sales activity and keeping account histories organized, Gamer's reps can spend less time updating CRM while the rest of the team gets a clearer view of what's happening with customers.
- Automatic Activity Capture
- Account & Contact History
- Opportunity & Pipeline Management
The Win
95% Sales Rep CRM Utilization
Gamer Packaging increased utilization from roughly 60% to 95% while reporting:
- Less manual data entry
- Better sales activity visibility
- Fewer missed follow-ups
- Cleaner pipeline visibility
Spiro gives us better visibility into customer activity and account history.
Charlie Gamer, Manager of Corporate Strategy and Development, Gamer Packaging