Massimo's sales team covers extensive territories, manages complex customer relationships and maintains an active new business pipeline. But its previous CRM required more input than output.
CUSTOMER CASE STUDY
Massimo Zanetti Beverage USA Outgrows Its Traditional CRM
Massimo Zanetti Beverage USA was growing across three foodservice sales channels, but its traditional CRM just couldn't keep up. What they needed was a customizable solution that could automate sales activity, improve visibility, and help its team manage a growing customer base.
Company
Massimo Zanetti Beverage USA
Industry
Foodservice Manufacturing / CPG
Big Win
A More Connected Sales Team
The Challenge
Manage A Growing Customer Base Across Three Sales Channels
The Play
Connect Customer Information And Sales Activity
With a customizable system that supports its sales processes, reps can now better manage accounts while leadership has the reporting and visibility needed to manage the growing business.
The Win
A More Connected Business And Customer Base
With sales reporting and dashboards, the leadership team now has clearer metrics to manage sales performance, support new product launches and improve coordination across departments. The team also reports:
- Higher CRM Adoption
- More Accurate Sales And Activity Reporting
- Better Customer And Order History Visibility
- Fewer Missed Follow-Ups
- Cleaner Pipeline Visibility
- Faster Onboarding For New Reps
- Improved Account Management And Cross-Functional Efficiency
Recently, CCT has utilized Ticketing in Spiro to track Sales’ requests for customer support (engineering, technical, product, and other support types) with a plan to expand ticketing to capture customer issue resolution by mid-Q1 2027. Now, sales is always aware of what their customers are saying without requiring manual updates from other functional groups or other technology systems.
"It is far more than a customer management system. Spiro improves transparency, strengthens collaboration, streamlines communication, and helps us manage customer engagement and team activities in real time."
Massimo Zanetti Beverage USA