I’ve spent over seven years in B2B software sales, which means I’ve seen firsthand how much time salespeople spend doing things that aren’t actually selling.
At Spiro, I work with manufacturers and distributors to solve one of the biggest frustrations in sales: CRM systems that create more work than they eliminate. Salespeople don’t want to spend their days entering notes, updating records, or explaining to their managers why their pipeline isn’t up to date. And frankly, I don’t blame them.
That’s where Spiro comes in. By automatically capturing sales activity, connecting ERP data, and proactively identifying opportunities, we help sales teams spend less time babysitting their CRM and more time building relationships and closing deals.
My philosophy is pretty simple: your CRM should work for you, not the other way around. If your salespeople need to be bribed to update it, there’s probably a better way.
