There are many styles of selling that work. Take the characters in Glengarry Glen Ross for instance – you can sell like the alpha dog Alec Baldwin or try the laid-back subtle style of Pacino. Either way, both of these sales guys didn’t get to be successful by being dummies.

Modern science has shown us a few ways to help you dodge the path to Dumbville. Want to avoid ending up like Jim Carrey in Dumb and Dumber? First, start using the artificial intelligence of Spiro to help you close your deals smarter and faster than ever. And then please stop doing the following:

1. Never Turning Your Brain Off

Have you noticed how insanely popular yoga is these days? Well, turns out this isn’t just a load of bull. Yoga – and the state of mindfulness that it brings with it – helps reinvigorate your cranium.

In the go, go, go world of sales, never turning your brain off may be leading to your dullness. So, roll out that yoga mat and stretch that brain. Namaste.

2. Sugar

Our diets are making us dumber, and sugar overload is the main culprit. As a salesperson, you want to get through as many money making connections a day, which means food sometimes takes a backseat.

Eating healthy doesn’t mean you need to have an hour to enjoy a farm-to-table organic low-fat quinoa lunch. Just make smart decision that pack the most punch in the shortest amount of time. You know how to do that – you are in sales after all.

3. Half-Caf Latte

Okay, I’m going to say it – I hate people that drink decaf. It makes you look like a pathetic wimp, and nobody likes that in sales. And now I can finally say that science backs me up on this one.

Caffeine is good for the brain. Enough with your stupid (literally) half-caf speciality Starbuck’s order. Man up and drink a real coffee – caffeine and all. Not only will you be smarter, but it may just be the extra jolt you need to close a big deal.

4. Not Reading Fiction

Reading the news will not actually make you dumber. But JUST reading the news will. The thought supporting this claim is that reading fictional stories helps sharpen our brains.

Fiction connects you with the characters in the books and helps you develop a sense of empathy. We all need this in sales! If you can see the deal you’re pitching through the eyes of your customer, that will get you one step closer to understanding their needs and selling it to them the right way.  

5. Being Single

Being in a relationship basically gives you two brains. You forget to buy milk on your way home – no worries. Your partner will probably remember to pick some up.

And did you know that kissing activates almost half of your cranial nerves? Use Spiro’s Fabio personality to get you in the mood, and then pucker up to your sweetie!

6. Peace and Quiet

Yes, I know we just said to take some time to find peace through the mindfulness of yoga, but when working, a few decibels of chatter may be what you need. Studies show you shouldn’t be working in complete silence. A little background noise helps give your brain a productivity boost.

Being around your coworkers in an office that is humming with deal-closing, bell-ringing is a good thing. Not only does that provide you extra motivation to work harder, but the noise will keep your brain focused on the task at hand.


Share this post:

About the Author Adam Honig

Adam is the co-founder and CEO of Spiro Technologies. He is a natural sales leader with a mission to help salespeople make more money using artificial intelligence — or any sort of intelligence for that matter. Adam has been a founder of four companies which resulted in two triumphant IPOs and two legendary mergers. He is best known for speaking at various conferences including Dreamforce, for pioneering the ‘No Jerks’ hiring model, and for flying his drone while traveling the world.


Leave a Reply