Case Study: How Spiro has Simplified Sales for Nucleus Research
Case Study: How Spiro Has Simplified Sales For Nucleus Research
“How a Technology Research Company Used Their Own Advice and Put Spiro To Work For Them!”
About our Customer: Nucleus Research is the leading provider of value focus technology research and advice.
The Problem: As a company who analyzes technology, Nucleus is always looking for the best new tech solutions available. They needed a CRM that would work for them. Their main concerns were finding a solution that would minimize data entry, have a flexible and condensed platform, and could perform with speed.
The Solution: They chose Spiro’s Proactive CRM because not only do we utilize artificial intelligence to help alleviate their data entry pain point, but we also have a well performing platform.
The Results: One benefit that Nucleus Research is seeing since switching to Spiro, is having a system that tracks emails right in their CRM, so everyone can have better visibility of what contact has been happening between customers and reps. Matt Guthrie, Head of Sales at Nucleus, said that Spiro has given them a “simplified way to provide complete visibility”. With just a click or two, managers can see what their reps have been working on, and therefore better manage the team with ease.
The speed at which Spiro’s platform performs was a key component in why they chose our CRM solution. As a leader in technology research, they keep current with the value and ROI from products available to the enterprise user. Nucleus said Spiro seemed like the “best fit for a mid-range solution with the ability to scale”.
Data entry, and the time wasted on it, was one major pain point for Matt and his sales team at Nucleus. Now with Spiro as their CRM, reps have more time to focus on selling. Matt said his sales people are enjoying the easy call logging and automatic updates that Spiro’s artificially intelligent CRM provides. They utilize the personal sales assistant, which by simply emailing assistant@spiro.ai, they can have records easily created, reminders set, and reports run.
An additional benefit that Matt and his team at Nucleus Research is enjoying with Spiro, is our self-driven ROI metrics. Spiro provides built-in personal and team dashboards that help keep sales reps and managers on top of all their most important KPIs. They are able now to quickly see what’s open, what activities have been recently generated, and can get an in-depth forecasting report with just one click of a button.
If you’re company is deciding on the correct CRM solution for you, take a technology research company’s advice, and go with Spiro.
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Name: Matt Guthrie
Company: Nucleus Research
Title: Head of Sales
# of employees: 8 Spiro users. 20 at company
