Spiro Survey Reveals Manufacturers Are Losing Revenue

Spiro recently surveyed 200 business leaders at mid-sized manufacturers and distributors, which highlights that the manufacturing industry faces a critical hurdle in optimizing operations and driving revenue growth – knowing what is going on with their customers.

In fact, we found that a striking 62% lacked visibility into their customer interactions. As a result of these significant blind spots, 4 out of 5 respondents confirmed they unexpectedly lost revenue last year, with more than half of these losses exceeding $100,000.

To read the full results of the 2024 Benchmark Survey, check out: Bringing it All Into Focus: How Legacy Sales Tools Are Stunting Manufacturers’ Growth.